Laptop Theft – Analysis

Statistics

*A laptop is stolen every 53 seconds in the USA – Symantec
*Over 600,000 laptops are stolen each year in the USA – Safeware Insurance Agency
*97% of these laptops are never recovered – FBI
*The second most common crime, just after identity theft, is laptop theft – FBI
*Lost or stolen laptops are the top culprit of data leaks/breaches, accounting for 45% (of all the incidents studied) – The Identity Theft Resource Center
*Laptops are the number-one item stolen in San Francisco – San Francisco Police Department

The Fear of Theft

As laptops become more common, the laptop theft rate is also rising at an alarming pace. Laptops are a favorite item among thieves due to the ease in which they can be transported and resold.
*Portability and complacency make laptops an easy steal – Montreal Mirror, October 5, 2006
*Laptops have legs. You need to keep them chained (even at home) – Safety tip from a personal blog

Where Laptops are Stolen – Locations

Nowadays people take their laptops with them everywhere. In addition to work, school and travel, the proliferation of wireless internet hot zones have people bringing laptops out in the street, using them in public cafes.
*Police say normally quiet cafes are becoming hunting grounds for laptop bandits – San Francisco Chronicle, April 8, 2006
*”Where else do you have a thousand-dollar item sitting on a table in a coffee shop?” – San Francisco Chronicle, April 8, 2006
*University campuses are turning out to be a crook’s best friend. Jacques Lachance, a security investigator at Concordia University, estimates that one laptop a week is stolen at the University. – Montreal Mirror, October 5, 2006
*Thieves are also making a killing stealing laptops from cars. According to the Montreal Police Service, 3,928 portable computers were stolen from vehicles last year, up from 2,870 reported thefts the year before. “Sometimes students will lock their laptop in their car but it’s still visible,” Lachance says. “Or they’ll think it’s secure in the trunk, but people watch them go to their car, and later they’ll just break through the trunk.” – Montreal Mirror, October 5, 2006
*Many airports are full of professional thieves who make a living from stealing laptops and selling the content of the hard drive to the highest bidder. – Traveling Light, The Entourage Help Page

Aftermath

Once your laptop is stolen, the likelihood of recovering anything from your loss is quite slim. Losing your laptop is devastating and quite costly when you consider the priceless photos, files and personal information you have stored, in addition to the expensive hardware.
*There is nothing that can prepare you for the feeling of loss and the dread that comes with knowing that your personal data is gone forever. While it is very inconvenient and can be very expensive to replace the laptop itself, NOTHING can replace the hours of hard work that is stored on your computer. – The UK Web Design Company
*”Three months after I lost my laptop and started rebuilding my files, I still have only one third of my data recovered,” says Ms. Gilbert. “It will be at least six months before I will reach full productivity, and I’ll never have everything back”. She lost sleep and spent countless anxious weeks worrying about client information and how she was going to stay on top of her projects. “I never want to go through it again,” says Gilbert. – Lessons in Data Loss: A Case Study, Data Deposit Box
*For personal computer users there are mp3 playlists, emails, personal photo albums, and other important files. For the professional computer user, the stakes are higher…perhaps it’s the accounting data for your company’s 3rd quarter earnings, the PowerPoint presentation you will be giving to the CEO on Thursday afternoon, or the proposal that needs to be sent to the European office A.S.A.P. There are some real horror stories about the financial impact to a corporation of having its entire five-year marketing plan stolen along with someone’s laptop. – The UK Web Design Company
*Dr Chetan Ruprai, 28, a specialist registrar in the maternity ward at York Hospital, is desperate to get her laptop back. The machine contains three years worth of painstaking medical research which cannot be replaced and is vital to her career. “This is very distressing and I will do anything to get it back” she said. – The Press, January 27, 2007
*I was out the cost of the laptop plus I had to redo 3 websites I built. Backups were stolen too. The theft of my laptop cost me thousands. – Personal blog post
*Of course I filed a police report, but I’ve already said goodbye to years and years worth of memories. Photos, videos, documents… some (very few) of which were backed up but most are now in the hands of a thief. – Personal blog post

Besides storing all your invaluable data, laptops also serve as an extremely important work, communication and entertainment tool. In our computer dependent society, it’s not surprising that victims of laptop theft often feel an immense sense of loss and anguish.
*Losing a laptop is a traumatic experience… I know it was a total disaster for me. All my email was gone, my photos from the Russia/Ukraine holiday, the new OKS features I wrote on the plane coming here, and so on. Of course, I was left without my slides for my meeting the next day, and with no laptop to conduct my course Wednesday-Friday. – Personal blog post
*After my laptop was stolen, I definitely had a good cry. There’s a feeling of depression perhaps and certainly futility. I miss the first computer that was truly mine. I liked that laptop! I’m missing my pictures and notes. I’m missing the Mac software I had figured out how to use. Without a computer, I can’t send email or blog. I can’t watch videos. Having my laptop stolen affected my lifestyle, my community, my mental and emotional wellbeing. I was mad that my family and I had to pay the price for someone else’s actions with both time and money… – Personal blog post
*You can steal my car, my money, my shoes, I don’t really care, but don’t steal my damn laptop! – Personal blog post
*Oh I had insurance. Insurance doesn’t cover weeks of modeling time done on my laptop, or a sketchbook nearly filled with drawings or notes. So as all the other architecture students are looking forward to a break from the studio, a time to spend with family at the dinner table enjoying Thanksgiving and in front of the TV enjoying football and beer, I look forward to 100 hours in front of a drafting table and a laptop borrowed from the school, drafting and CADing to my hearts content. Why me? Why now? What did I do to deserve this? – Personal blog post
*I’m a graduate Professional Writing student at USC. I write fiction, nonfiction and screenplays. As a result of the theft of my laptop, I lost some pieces I had written, I had to buy a new laptop, and I was pained emotionally because of the incident. I felt, and still feel very wronged, and taken. It makes me sick to know someone has my laptop with my personal files. – Personal blog post
*It was like you cut off my arm. I had my whole life on my laptop. Two novels, years of photos, work files, and more. Since I’m a full-time volunteer these days, I have no money to buy a new computer. – Personal blog post
*As I slept, someone entered the house and stole my laptop, backpack, wallet, cell phone, and iPod. All while I slept. My life revolves around that laptop and the loss is monumental to me. – Personal blog post
*Fortunately, whoever entered my abode and took my possessions didn’t kill or maim me. But the loss of my LIFE, which was entirely wrapped up in that laptop, is almost too much for me to bear. All day I’ve been making phone calls, leaning on good friends for support, and changing what passcodes I can in an attempt to thwart the upcoming identity theft, or whatever else the thief decides to do with my personal information. – Personal blog post

Small businesses might have the most to lose when a laptop goes missing. The loss of vital data such as client information, accounting records or business plans could all spell disaster for a small business.

*The day my laptop was stolen almost killed my business. The laptop can be replaced. However the loss of critical DATA was the biggest risk my business has ever faced. – The UK Web Design Company
*Users today store more mission-critical data than ever before, so a lost laptop is a huge issue for a small business owner. In total, 7 out of 10 small businesses go bankrupt within a year of experiencing a major data loss. – Lessons in Data Loss: A Case Study, Data Deposit Box

As seen in the news recently, even large companies such as Boeing and Fidelity are not immune to theft. Both have had laptops stolen from employees that contained very critical data pertaining to hundreds of thousands of people, putting these innocent victims at risk for identity theft, credit card fraud and a slew of other dangers.
*”2006: The Year of the Stolen Laptop” – Forbes, September 7, 2006
*Boeing disclosed that files containing Social Security numbers, names and home addresses of 382,000 current and former employees were compromised when an unencrypted laptop was stolen from an employee’s car. – MSNBC, December 13, 2006
*The University of California, Berkeley, is warning more than 98,000 people that the theft of a laptop from its graduate school admissions office has exposed their personal information. Files on the laptop contained names, dates of birth, addresses and Social Security numbers of 98,369 graduate students or graduate-school applicants. The files go back three decades in some cases. – CNN, March 28, 2005
*Financial services giant Fidelity Investments confirmed that a laptop containing the personal information of almost 200,000 Hewlett-Packard employees was stolen from its property. – CNN, March 23, 2006
*Georgia-based Emory Healthcare reports that a laptop containing information on 38,000 of its patients was stolen. The missing laptop contained information on patients who had been treated for cancer at Emory Hospital, Emory Crawford Long Hospital, and Grady Memorial Hospital. The data included names, addresses and Social Security numbers.
The theft of patients’ medical records is a growing concern, particularly as these records can be used to engage in “medical identity theft”. Thieves can use stolen identities not only to obtain credit and loans, but to get expensive medical procedures that they might not have otherwise been able to afford, running up thousands in debt in the process.
Patients who have been hit with medical identity theft can find their insurance premiums skyrocketing, and can face large medical bills for procedures they never had. – ConsumerAffairs.com, January 8, 2006

Without a doubt laptop theft is a real concern, but you can minimise the risk by using one of the secure laptop bags with built-in anti-theft features that are available from Pacsafe. They have models available for both men and women, if you are concerned about the risk of your laptop being stolen then take a look at the MetroSafe 300 Secure Laptop Case.

Ecommerce Web Design Company Choose The Best Among Many

One of the key factors responsible for the success of your ecommerce website development is the web design company whose services you opt to hire. They can prove to be the deciding factor between success and failure. Ecommerce is a highly competitive territory and your website will have to stand apart from the crowd to be successful. You need to make sure that the look and feel of your website is unique to ensure maximum mileage out of it. Thus you need to be very choosy while hiring the services of an ecommerce web design company.

Tips to Choose the Best Web Design Company

Portfolio First and foremost take a look at their portfolio as this will give you a peek into the expertise of the web design company. Take the deal forward only when you find the portfolio attractive. Make sure they have required skills in ecommerce web design. Take note of the functionality of the websites that they have developed along with its looks.

References If a friend or a colleague recommends you a web design company it would be wise to hire their services as the credentials of this company has already been verified. This will save your precious time in zeroing in on a company and also expedite the development process.

Choose Developers Once you decide to outsource your project to a certain ecommerce web design company you need to interview the developers who would be working on your project. The firm might have a great reputation in the market but it is the skills and the expertise of the developers which decide the fate of your website.

SEO Skills Along with good designing search engine optimization also plays a vital role in the success an ecommerce website. Choose an ecommerce web design company which has experience in search engine optimization. Their coding should be impeccable to ensure you get high position in search engines. Along with this the company should also offer you search engine marketing and social media marketing solutions.

Technology There are different technologies that are used in ecommerce web development such as Magneto, OS Commerce, Zen Cart etc. and if you plan to choose a specific one, make sure that the web design company has sufficient expertise in that. Do not compromise with the technology at any cost with your ecommerce web design.

Support This is one of the key factors that you should keep in mind while choosing an ecommerce design company. Your online store is bound face bugs and errors without any prior notice and you will need support services. Also get to know the kind of support services they offer and the minimum response time as this will help you in making a wise choice.

These things kept in mind will help you choose the best ecommerce web design company. You shouldnt compromise with the quality of your website under any circumstance as an ordinary looking website wont add much value to your brand as well as revenue.

Create Your Global Clientele With Attractive And Informative Web Design

The web designers add values to the web pages. While working on your Web Design Companies, include these keywords from the headings on pages, Meta data and heading labels. I highly feel that this is often easily obtained if website developers are able to follow very essential rules in developing their web sites. Design relies on individual taste and developing a web design solutions from the first create the fact that client will enjoy before it starts, is usually a real task. Don’t ignore unique photo pictures when writing your website.

It Website developers can also work as freelance workers, developing and looking after websites for the assortment of clients. Color-blind internet explorer forms a huge area of the global community and as a consequence should be considered when having a website or also for your Web Designer. Permanently happens that HTML authors write awkward HTML labels, specifically when you alter the web site structure time and again while having website developing process that may possibly dissuade Google from reading your website and as a result improperly affect your seo. If the primary objective is usually to design websites, then this company name, business logo, and vague ideal must all express this primary objective. There will not be any concern of the items it is you do with the guests within your website. Your web targeted traffic shouldnt have to invest quite some time looking to determine it, which means your website ought to be very specific and much less summary.

This really is within the appearance or way of an assortment. Whatever way youre going, individuals are interested in types of your perform and in addition they should never require try to find it. Sorts of your past tasks really should be available and shown in your website. Your collection doesnt need to be comprehensive, if youre just beginning out, show some of then you certainly have placed in your time that reveals your abilities and that which youre providing through the Web Page Design.

It is a important factor if in reality you would like to find some good customers. If individuals see something they appreciate, theyll probably ask you concerning this. However, if they find a fast e-mail or contact number to reach you, theyll keep without considering twice. Its an exceptionally wise decision to have a finish get in touch with page type in your website. It is also an intelligent decision to own your e-mail copes with in numerous different places within your Web Pages on the website, it’s the same available and no you might have got to look for Graphic Web Design.

Its needed for both web developers and web developers to generate a website with regards to company to venture a recognized and company picture, as well as available information. Furthermore, customers would like to know of your Web Design Business plus your skill-level before ever considering selecting you. Thus Web Design can create new customer to your business and the main important thing is Web Design can give wings to your growth too.

Freelancing With Web Design

Freelancing with web design can be one of the most rewarding ways to work. The difficulty comes in getting started. Most freelancers begin using ‘word of mouth’ as their best source of advertising. This takes time to catch on, and can be a painfully slow process. But this may surprise you, you don’t have to be the best freelancer in web design to land yourself some good work. But you do have to be able to pull your weight. Starting off requires that you can at least design sites that function well, are attractive, and that people generally like.

The best way to get yourself out there is to design your own site, and then design some for free for a few other people. This is where the ‘word of mouth’ originates. You can advertise something you’re interested in on your site, as well as market yourself for your design prowess. Go above and beyond in the early going, and it’ll reward you greatly on down the road. It’s like an actor who takes small parts for the exposure, working themselves up for a leading role. Same principle.

Your ability to work well with others plays a big part in your success. You can be one of the best web design experts in the field, and if nobody likes you, or likes working with you, then they’ll find someone else to do their work for them. Anytime you have a job that involves other people, you need to have a warm and friendly demeanor when dealing with them. Little things mean a lot when you’re building relationships and prospects. Be enthusiastic and approachable. Be a good listener.

Understand that if you freelance your web design skills, most of your clients are going to come from referrals. That’s why the way you handle yourself around others is so important. Reliability is one of the main keys for having the kind of reputation that would put people at ease when referring your for web design jobs. Your professionalism will follow you wherever you go in the business, so keep your word, and do good work. Be flexible. Keep in mind that you’re doing web design ‘for the client’, so understanding what they want and being able to deliver it is essential.

Keeping and maintaining your own site as an example of your web design abilities is going to be one of the best helps you have in finding clients. Many people who are looking for web design expertise, when they visit a site they like, will inquire about who does their web design work. If it’s your site, and you’re the one they’re looking for, then there you go. If you want to boost your ‘word of mouth’ strength, then offer to re-design a blog with a really high profile. Again, it’ll pay off big-time as people come to know your name and abilities.

Freelancing with web design aspirations is exciting if you love what you do. And let’s face it, if you don’t love this, you won’t go through all the learning involved to be good at it. There are lots of places where you can list your portfolio for finding jobs. You can find hundreds of them just by going online and doing a search. Networking is another way of furthering your exposure. Twitter and Facebook offer good opportunities to get yourself seen and heard.

Resources:

Freelancing with Web design can be your dream, but it all starts with the first steps. Check out places like -go freelance’ and get started with a Web design career of your own.

Html Email Design Best Practices

HTML Emails are arguably the most effective of all email marketing designs. Theyre eye catching, engaging and flexible. They provide you with a variety of opportunities to promote your business and achieve email marketing success. However, there are many pitfalls to be aware of when designing HTML Emails. In this article well highlight some of these and give you a few tips to help you design effective email campaigns.

Back to the old school

Theres no point denying it HTML Email design is Old School web design. This means no Stylesheets, JavaScript or Flash, they just wont work consistently across the wide and varied range of email clients.

When it comes to layout its back to a basic table-based structure, which may, to some web designers seem like committing web standards blasphemy. However, when you take into account the number of email clients that either remove or pay no attention to CSS it becomes quite clear going back to basics is the only way to guarantee your email looks the same regardless of which email client is displaying it.
We have found when designing table based layouts using merged cells (indicated by colspan and rowspan in your code), some email clients, especially Lotus Notes will usually distort any layout with merged cells. Instead, using nested tables will work more consistently than merged cells. For example, a two column layout could consist of a base layer of one table with two columns with other tables inserted into each column to give you space to enter your content.
Looking Good

A great deal of formatting can be done using Inline Styles small snippets of CSS code inserted into either a containing table cell (&#60td&#62), in paragraph tags (&#60p&#62) or span tags (&#60span&#62)

Below is an example of an inline style insert into a table cell tag:

&#60td width=”400″ align=”left” valign=”top” style=”color:#000000; font-family:Arial, Helvetica, sans-serif; font-size:11px;”&#62

This style would then apply to the text contents of that table cell. Other standard HTML formatting tags such as &#60strong&#62, &#60em&#62, &#60font&#62 etc can be used as well to vary the formatting on top of this base style.
When deciding on a font for your email its always best to stick to a font that most, if not all, of your readers will have. Common fonts such as Arial, Verdana, Tahoma, Times New Roman and Georgia should be fine. If youre willing to take the risk of a slightly lesser-known font its good practice to specify a set of backup font faces in your inline style eg.
&#60td style=” Lucida Console, Arial, Helvetica, sans-serif; “&#62

If a computer does not have a certain font it will look to the next in the list to see if it has that one.

Time Warp

When we first got our hands on Microsoft Outlook 2007 we were a bit taken aback with what Microsoft had created, not only locking it down to use only the Word HTML rendering engine (Outlook 2003 will let you choose between normal HTML and Word rendering) but also support for background images had been removed, which meant a real step back with what you can and cant do to keep your emails looking good.

To ensure the most consistent display across the majority of email clients, we took the decision to not include background images in our designs (unless otherwise specified by the customer), and weve come up with a few little tricks along the way to help us keep our designs looking top notch. The main thing to remember is HTML text should only appear on a solid background colour (which you can set in a table cell). There should be no gradients or any other fancy effects behind actual text, unless you plan to include that text in an image.

The final few things…

There are hundreds of elements to take into consideration when designing a HTML email. These are just a few of the most important things to consider:

Create a plain text version of your email to send alongside the HTML version for those who prefer it and for mobile devices and email clients that only accept text only email.
Keep the width of your email between 600-650px to ensure readability for the maximum amount of email clients.
Assign an alt tag to each image so if readers have the images turned off they should see some sort of useful information to assure them the email is legitimate.
Always set height and width attributes on images in your HTML design. Some email clients like Outlook 2003 and 2007 will suppress images in the inbox. Failing to put a height and width will result in your deign be distorted by the security message that is inserted by the email client into the image space.
Use images at the size they are meant to be rather than resizing them with HTML some email clients will ignore the HTML resize and just display the image at its original size.

Whatever you choose to do with your email marketing designs, the most important thing is to test, test and test again. You should always proof your email into the major email clients to ensure its rendering correctly and ask a proof group to check for spellings or design issues too. However, just because there are limitations to HTML email design it doesnt mean you cant be creative or push the boundaries to see what impacts on delivery, open and click through rates. Remember the aim of any email is to achieve your goal and sometimes being safe with your design isnt the best option.