Web Design Backpack

Contains about web design information

London Web Design And Branding Company

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Understanding What A Brand Is and Isnt
Branding is less about getting target market customers to choose your company over the competition and more about getting your target market to see that your company is the only one that provides a solution to their problem.
London web Design Company will clarify what the objectives that an effective brand must achieve:
Delivers the message clearly
Confirms your credibility
Connects your target prospects emotionally
Motivates the buyer
Cements user loyalty
Its important to understand that you wont succeed in branding unless you understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies throughout your company at every point of public contact.
Your brand resides within the hearts and minds of your customers, clients and prospects. It is the sum total of their experiences and perceptions, some of which you can influence and some of which you cannot.
Because businesses battle day-in and day-out to not only retain existing customers but gain new ones, having a strong brand can be invaluable. Its important that you spend time in researching, defining and strengthening your brand. After all, your brand is something of a promise to your customers. Its the foundational piece of your marketing communications, and something you dont want to be without.

Its important to define your companys brand identity (or products personality) before you spend any money at all on advertising or marketing. Many people mistakenly use the terms branding, marketing, public relations and advertising interchangeable, but theyre not the same. If you start spending money on marketing, public relations and advertising without first establishing a solid brand, youll find that it is money wasted. Branding happens before these other activities.
At Kings Cross Media, London leading Web Design Company, they first create the brand and then then raise awareness of it.
Branding isnt just about awareness; its about your personality. Most people are aware of cancer, but how many people want it? Branding is about getting your customers to see you as the only solution to their problem. Once youre viewed as “the only” such company, theres suddenly no other place for your customers to go. This means your customers will pay a premium for your brand.
Your product or service is not your brand and neither is your logo or business card. Your brand is the genuine personality of your business. Your brand is what your company stands for and what it is known for. Look in the mirror and ask yourself what you stand for and then go around the room and ask company leaders what they think the company stands for. Settle on one or two brand pillars and build your brand around them. If you cant define your brand, then your customers wont be able to either. And then you run the risk of having someone else define your brand for you probably one of your competitors.
Think of a brand as a promise and branding as the act of devising the promise your company makes to the world. Marketing, on the other hand, is the strategy that differentiates your companys brand promise from all the other brand promises offered by companies in your industry sector. Marketing is like a toolbox that contains branding, advertising, direct mail, market research, public relations and other business development tools.
Your brand is your lifestyle so if you havent taken the time to specify your companys brand, doesnt spend another dime on marketing, advertising or public relations activities until you do.

Html5 – Not Designed For Business Applications

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HTML5 – Not Designed for Business Applications

HTML5 is the next version of HTML to come along since version 4.0 in 1997.

HTML is an acronym for Hyper Text Markup Language and HTML elements are the basic building-blocks of web pages. The Internet would not exist as we know it today without HTML.

But HTML is not a programming language at all. This concept is confusing to some people. Web pages rely on a scripting language such as JavaScript in order to respond to user input. Think of it as HTML being a car and JavaScript being the engine.

JavaScript was introduced in 1995 by Netscape and coincidentally, that’s when the web started to really “take off”. This is an important fact to consider before we dig deeper into HTML5.

The open source nature of HTML and JavaScript has contributed to the growth of the Internet as a whole. Source code and design ideas are often borrowed from around the web and even from competitor’s web sites. This is facilitated by the fact that HTML and JavaScript are impossible to hide or protect.

HTML5 is no different!

There has been a lot of talk about HTML5 over the past couple of years and developers think that HTML5 is “cool” and “fun” to work with. But the logic ends there.

As usual with most new technologies, there has been confusion and misinformation over when HTML5 should be used and for what purpose. We aim to enlighten you about what HTML5 can and can’t do in this article.

New Features Same Old Concept

HTML5 includes new features such as the “Canvas” element, along with audio, video and Scalable Vector Graphics (SVG) content, some of which replace the “object” tags of HTML4. There have also been some modifications and standardization of tags such as (a, cite, menu) but the basic concept of HTML remains the same in HTML5.

Who’s Promoting HTML5?

HTML5 was originally proposed by Opera Software (makers of the Opera web browser) and designed by the World Wide Web Consortium, also known as W3C.

An important point is that the W3C has been criticized as being dominated by larger organizations and thus writing standards that represent their interests.

The large organizations (Apple, Microsoft, Adobe, Google and Facebook) have promoted HTML5 as the most up to date technology for web development. In fact the late Steve Jobs termed HTML5 as the win-win solution for consuming any kind of web content on all types of web platforms. But it is important to note that Apple, Microsoft, Google and Facebook each have an incentive for promoting HTML5; each own and operate very profitable “app” stores such as the Windows Marketplace, Google App Store, iTunes App Store, Facebook Canvas Apps, etc. Protection of intellectual property and trade secrets is of little or no concern to those companies and in fact it is almost a conflict of interest.

Fact #1: HTML5 is based on JavaScript, which is impossible to protect. Yes, that’s a fact!

As we discussed a moment ago, JavaScript is the core “language” of HTML5, whose source code is impossible to protect. The most evident reason is that anyone can view HTML5 and JavaScript source by just a simple click. JavaScript was never intended to be anything more than an engine for client-server communication and re-useable web content, including menus, buttons, tabs and the like.

Developers may argue that they can mangle JavaScript source code by obfuscation and pseudo-encryption (such as “minification”, where the code is compressed and “minified”). But this is a dangerously false sense of security. Any skilled developer can reverse engineer a “minified” or “obfuscated” JavaScript application. By design, JavaScript cannot be encrypted and it cannot be hidden. JavaScript files must be downloaded in order to run in a web browser.

To make matters worse, JavaScript also cannot be locked down to a specific web domain.

The code is accessible to be hacked by any competitor. No matter how many steps are taken to hide the JavaScript, the web browser eventually downloads the JavaScript file to run it within the client’s web browser.

For comparison, hacking a Flash or Silverlight application just by viewing the source is not very easy but anyone with a little knowledge of HTML5 can do it in minutes.

The hacks of famous HTML5 games like AngryBirds, Texas Holdem and many others are excellent examples of the insecure techniques employed by HTML5 developers. All security measures are useless once the code has been obtained and reverse engineered. No matter what any HTML5 or JavaScript developer may claim, these facts are true and irrefutable!

Fact #2: The concept of HTML5 Canvas is nothing new.

As we discussed already, HTML5 is based on the same concepts of HTML4. The most useful and talked about feature of HTML5 is the new “Canvas” object. Canvas makes it easy for JavaScript developers to “paint” within a web browser, simplifying the design of applications that utilize graphics. But you may be surprised to know that this functionality has been available in a simulated manner with very little attention since the release of HTML4.

Fact #3: There is a widespread misconception about HTML5

HTML5 has been labeled as a “cross platform programming language” which is a serious misconception. It is true that HTML5 is capable of running on all types of platforms such as Windows, Linux, Android and other mobile operating systems but let’s not forget that HTML5 is nothing more than web page markup, which is controlled by JavaScript. Classifying HTML5 and JavaScript as a true programming language would be incorrect. It is a browser integrated language that cannot utilize all the features of the underlying operating system.

When Should You Use HTML5?

The answer is quite simple. Use HTML5 when you do not care about your source code, intellectual property, or trade secrets. If you do not care that a competitor may steal your source code after it has been uploaded to your web site then use HTML5. As you can see, HTML5 is perfect for buttons, menus and website specific content, for which it was designed.

The Bottom Line – Better Options Available

The bottom line is that HTML5 and JavaScript are great for a lot of things, but you can’t effectively protect anything that you develop with them. This clearly doesn’t add up if you are using these technologies for developing business applications, which they were not designed for.

If you are developing a web application then consider using Flash or Silverlight, both of which run in all popular web browsers for desktop operating system, including Windows, Mac and Linux.

If you are developing a mobile application, there are far better options for iPhone, iPad and Android development that afford better protection of trade secrets, better security, performance and usability for the end user and also allow you to take advantage of the native features of the underlying operating systems. For iOS (iPad and iPhone), use the Object C programming language. For Android, use the Java programming language.

For Windows development, consider C++, C#, Delphi or other proven languages.

Although slightly more difficult to develop with, Objective C, C++, C#, Java and other low level languages are always the best option no matter if you are developing desktop, web, or mobile applications.

Permission to Redistribute

Copyright (c) 2012 by Modulus Financial Engineering, Inc. http://www.modulusfe.com All rights reserved. Permission is hereby granted to redistribute the article providing this copyright notice remains in place.

About the Author

Richard Gardner is Founder/CEO of Modulus Financial Engineering, Inc. In addition to his leadership role of the firms team members, Richard is an influential member of the financial technology industry at large, a globally-respected professional trader and software engineer, a guest speaker at industry conferences and among the inventors on over 70 technology patents.

Converting PSD to WordPress Important for Web Traffic

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WordPress is considered as one of the most sought after program for website that has social media elements. WordPress is an open source content management system based on PHP and MySQL. It is web-based tool, which is available free to download from the internet. It helps create websites wherein websites owners can easily manage the content themselves. Converting PSD to WordPress format is important for the development of a website as it helps websites owners to keep it updated time-to-time. The web developers make a code that make website compatible with the different browsers. When the code is developed and conversion is over, the appearance of a website changes automatically. Once the website is converted in WordPress, it becomes more attractive and easy to use, which automatically improve the number of users. There are various website emerged on daily basis entailing different designs, styles, patterns, and theme. To maintain edge on the competitors, a website owner gives special attention to the websites presentation and content management. The conversion of PSD to WordPress helps convert images into more reliable format that can easily be incorporated in the website. With the conversion, websites run smooth with leaving any effect on the appearance of the website. To create a website on the WordPress theme, web-developing companies buy readymade Zen cart theme templates in order to install in the website.

The Zen cart is created on the framework of OSCommerce using significant scripting language. Zen cart helps developers in uploading a theme instead of installing the entire system repeatedly while changing the templates. It is very important to install Zen cart design in the website to make development process easier. The WordPress renders professional look and compatibility with the search engines and browsers to a website. While converting PSD files, nevertheless, a designer must keep quality of website in mind.

To improve the traffic of internet users towards the website, the web design must be easy to download as well as attractive so that users can stay on the website for a while after visiting. Various techniques and tools web coders use to improve the functionality and usability of the website, which indirectly boosts the chance of increasing number of visitors on the website. The better design definitely helps website owners to realise the profits in the form of return on investment. There are various companies offering PSD to WordPress conversion services in various countries at reasonable rates.

The author is an experienced Content writer and publisher for Business Development. Visit at http://www.xhtmldevelopers.com/ to know more about Converting PSD to WordPress, Zen cart theme and Zen cart design.

Rocket Web Design Offers Custom Web Design Services at Affordable Prices

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Rocket Web Design presents attractive offers of Custom Web Design services at a price that anyone can afford. This leading website developer strives to complete the task through innovation and outstanding customer service. Rocket Web Design is confident with their Search Engine Optimization services and strives to drive traffic to your website, and help convert that web traffic into buyers.

Their Custom Web Design services are offered free with a six month or twelve month intervals and includes three special package levels: Starter Package, Advance Package and Premium Package. According to the business owner’s needs and goals, they can choose one of these three packages and enjoy the opportunity of increased traffic.

The Basic SEO Package is designed for site owners that are working with a limited budget but are in need of quality SEO services. The Advanced SEO Package is their most popular SEO service option great for both small businesses and medium-sized companies. And the last one, The Premium SEO Package is their most aggressive and fully featured SEO services package.

Rocket Web Design spokesperson stated, -Along with these SEO packages there are other benefits of easy to use Content Management Software that will help you get your creative content posted before strict deadlines. Our content management software is fully customized to be search engine friendly and will help you build landing pages for paid search traffic in seconds. Titanium CMS provided to you, and used for, our website is the easiest yet powerful Content Management System on the market today-

They offer free Custom Web Design for each business entities who want to buy a custom SEO package and are seeking the benefits of increased website traffic. Guaranteed 100% customer satisfaction is provided and if the customer is not satisfied then we will review the design until needs are met. This website developer has been in web design and online marketing business for over a decade and with this experience they can complete all their projects successfully regardless of obstacles.

The mission of Rocket Web Design is to provide the highest quality custom web and logo design and the pride of a job done well. They can actually make things happen instead of only thinking about it. To learn more log in online at www.rocketwebdesign.com or visit their offices spread throughout the US as well as Canada.

Rocket Web Design firm offers Custom Web design services at a price suitable for every pocket and Rocket Web Design developer also offers Free Web Design services done by a professional graphic designer. For information please visit www.rocketwebdesign.com

The Purpose Of E-commerce Web Design

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E-commerce is, without a doubt, one of the necessary arms of a successful modern business. That said, however, it may also be one of the least understood arms of running a business, probably because it is the most recent development. The invention of the internet and its exponential expansion all over the world created a brand new business dynamic that successful business owners learned to exploit. Today, there are entire professions based around the science of e-commerce and online selling. The key to understanding e-commerce web design is to first understand its purpose and how it fits into the overall picture of e-commerce. To do that, you can spend hour after hour painstakingly working your way through volumes of reading material, or you could have professionals at a web design Sydney firm walk you through it.

The basic question that proper e-commerce web design aims to answer is, What are customers looking for and how do I give it to them? This is the driving purpose behind the need for web design and it also determines the direction of your efforts, as each business has its own unique purpose and objectives to be met.

Impressions

The first thing that your e-commerce website is meant to do is give potential customers an impression of your business. In a brick-and-mortar store, the impression of your business is given by the design and layout of your store, as well as the people who greet and interact with the consumers. Online, it is the design and layout of your website that serves this function, as well as any electronic communication that may take place between customers and yourself or your customer service operators.

Meeting Needs

Visitors to your website are usually looking for something. This might be something specific, in the sense that the customer knows exactly what item he wants down to the brand and model, or it might mean that he has a vague idea that he wants something from a particular category of products. Whatever the case may be, the customer has a need that he is looking to fulfill through your website, and it is in your interest to meet that need. Making your products as easy as possible to browse through and locate is the best way to meet the needs of potential customers and turn them into paying customers.

Providing Security

Many consumers who shop online need to be offered a sense of security. This is because shopping online is inherently more unsure than shopping for something in real life, and many customers dislike not being to touch, see and feel a product before purchasing it. Many customers also dislike not being able to talk to someone face-to-face before purchasing a product. In order to overcome this reluctance, your website needs to provide as great a sense of security as possible, usually by ensuring that customers can easily contact you or a customer service operator if necessary.

Effective E-Commerce

These e-commerce web design purposes should serve as a checklist for your website, and if you fail to meet any of them, then you definitely need to rework your website. The right web design Sydney firm will be of great assistance in this area, as they would have professionals with the requisite experience and knowledge to determine exactly what sort of online presence your business requires.

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